Private label board games
Giclée- or screen- printed Art Game Editions can compliment your brand with bespoke artwork and Pantone matched game pieces

Private Label Games & Promotional Gifts

The Purling London team has the skills, contacts, manufacturing capability and keen eye for detail to design and deliver your private label and ‘x Purling‘ co-branded board games, playing cards and promotional gift projects.

As well as supplying two iconic luxury brands with private label products, we’ve been consulted by numerous brands and agencies, in order to design custom games. Purling offers:-

Our team has the knowledge, discretion and capability to deliver your complete private label or ‘x Purling‘ co-branded game and packaging. Our collective team includes contemporary artists, graphic designers, engineers and packaging designers. Our core offering includes:

  • Art Board Games – Chess, Checkers, Backgammon, Ludo, Solitaire, Snakes & Ladders, Jackaroo and more…
    • £££ 1 of 1 hand-painted Art Game originals by our artists (eg: 1 off)
    • ££ Giclée- or screen- printed Art Game Editions (eg: Limited Edition of 10-1,000 or more)
    • £ Vinyl Printed Editions (eg: Edition of 1,000-100,000 or more)
    • Made in England, these can form a private label range based on the same artwork, with matched product offering from RRP eg: £50 – £20,000.
  • Alabaster Board Games
    • Solid Italian alabaster chess or checkers in bespoke colour combinations, lacquered and glossy, assembled in England
  • Playing Cards
    • The finest quality on the market, with gold/silver gilt edges, assembled in England with our Purling patented shoulder boxes.
  • Poker chips
    • ‘Ceramic’ tokens of casino quality, full colour printed for promotional gifting and poker sets.

Further Options

  • Italian leather – game pieces and boards finished with your logo in 18 carat gold or silver on bespoke coloured Nappa leather.
  • Customised metal plaques – include a brand logo or message on brushed or polished brass, stainless steel with Pantone matched text/logo infill.
  • Packaging – beautiful quality card packaging with thousands of coating options, artwork via hot foil stamping or printing, cut foam inserts fitted accurately to the product. Additional options including flight cases also available.
Bespoke Nappa leather felt
Bespoke Nappa leather felt with 18 carat gold logo shows the intricate detail possible
private label board games leonardo
Giclée- printed Art Game Edition with maple veneer by artist, Leonardo Frigo in lacquering

Over the years we’ve built strong contacts with the finest manufacturers in the world and we work closely with over 30 artists and designers. So, whether you looking for the best gold-gilded playing cards, bespoke hand-carved alabaster playing pieces with branded Nappa leather, or volume printed Street art -inspired gaming boards, Purling is able to help you fulfil your wishes.

We’re experienced in handling large orders for international pallet distribution, as well as limited edition promotional runs. We’re knowledgeable in global procurement and import/export complexities. We’re happy to work with you as art and design consultants and are able to offer advice and inspiration in order to help realise your vision.

Please get in touch via our Contact Form to discuss your wishes with one of the Purling London team. We look forward to working with you.

Private label games nette
Giclée- printed Art Game Edition by artist, Nette Robinson in the lacquer drying process, showing our high gloss finish
Bespoke metal plaque
Bespoke brass plaque etched with private label logo
marquetry chess board being created
Custom maple wood veneer on hand-crafted game board
Customised plaque on brushed stainless steel
Bespoke Red felt on black pawn
Branded bespoke Italian Nappa Leather felts in Pantone matched colour with silver- gilt logos
playing cards packaging
Unique, Purling patented shoulder boxes for Playing Cards with branded ribbon can be made bespoke to your wishes
Preparing a private label playing card order for shipping
Bespoke playing cards twin deck
Bespoke Playing Cards with silver gilt edges and reverses (logo hidden for confidentiality)
Customised plaques with text and graphic on classic brass
Edition Private Label printing
Giclée Art Game Editions in printing
Bespoke Bold Chess metallics and neutral tones for interior designs
Hand-carved boxwood, painted Bespoke Bold Chess can be made to your choice of colours in matched Pantones
gold-gilded playing cards
Gold-gilded playing cards of the finest quality available
Bespoke Bold Chess metallics and bright tones for interior designs
Bespoke Bold Chess are painted in England in any Pantone or RAL colour to suit your project
alabaster chess pieces in production
Solid alabaster ‘Stone Chess’ in production
Stone Chess Red v Black
Italian Alabaster ‘Stone Chess’ can be created in any colour combination to compliment your brand
private label packaging games
Giclée- printed Art Game Editions luxury packaging can be produced in your brand’s colours and style

playing cards with gilding
Silver gilded Playing Cards in Purling proprietary packaging
Nappa leather gold stamping
18 carat gold and silver logo stamping on Nappa leather game piece felts
Bergdorf Goodman Playing Cards
Bergdorf Goodman x Purling London Playing Cards give a twist to traditional English pattern with purple hearts and diamonds